Effective Date: 10/07/2026
Last Updated: 10/07/2026
1. Introduction
The Behavior Change (“The Behavior Change,” “BX Change,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website and online services.
This Privacy Policy explains how information may be collected, used, disclosed, and protected when you visit thebxchange.com, submit a form, request information about our services, verify insurance, apply for employment, register for continuing education, or otherwise interact with us online.
By using this website, you acknowledge the practices described in this Privacy Policy.
2. Information We May Collect
Depending on how you interact with our website, we may collect information such as:
- Name
- Email address
- Telephone number
- Mailing address or location
- Information submitted through contact or consultation forms
- Insurance information submitted for benefits verification
- Information related to a prospective client’s service needs
- Employment application and professional credential information
- Continuing education registration and completion information
- Communications you send to us
- Website usage, device, browser, IP address, and analytics information
- Other information you voluntarily provide
Please provide only information that is reasonably necessary for the purpose of the form or communication.
3. How We Use Information
We may use information collected through the website to:
- Respond to inquiries
- Coordinate consultation and intake requests
- Verify insurance benefits or eligibility
- Communicate about ABA therapy services
- Process employment applications
- Administer continuing education courses, assessments, and certificates
- Maintain records related to CEU participation where applicable
- Improve our website and user experience
- Understand website traffic and performance
- Maintain security and prevent misuse
- Meet legal, regulatory, contractual, and professional obligations
- Communicate important updates related to services requested by you
Submitting an insurance verification or consultation form does not guarantee insurance coverage, authorization, eligibility, availability of services, or acceptance as a client.
4. Healthcare and Sensitive Information
Certain information submitted to The Behavior Change may relate to healthcare services.
Where applicable, protected health information is handled in accordance with applicable federal and state privacy requirements, including HIPAA when HIPAA applies.
This website Privacy Policy is not intended to replace any Notice of Privacy Practices that The Behavior Change may be required to provide regarding protected health information.
Please review our HIPAA Statement for additional information about our approach to healthcare privacy.
5. Cookies and Analytics
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, measure performance, and improve our services.
We may also use third-party analytics and website technologies that collect information about how visitors interact with the site.
You may be able to limit certain cookies through your browser or device settings.
6. Third-Party Services
We may use third-party providers to support functions such as:
- Website hosting
- Website analytics
- Forms
- Scheduling
- Insurance verification
- Email communications
- Continuing education
- Assessments
- Certificate generation
- Recruiting and employment applications
When you use a third-party platform, your information may also be subject to that provider’s privacy practices.
We do not sell personal information to advertisers.
7. Continuing Education
When you register for or participate in continuing education offered through The Behavior Change, we may collect information necessary to administer the program, document participation, evaluate assessments, issue certificates, and maintain appropriate records.
Completion of course materials alone does not necessarily establish eligibility for continuing education credit. Participants are responsible for ensuring that a course satisfies the requirements applicable to their credential, license, or certifying organization.
8. Employment Applications
Information submitted through our Careers section may be used to evaluate candidates, communicate regarding employment opportunities, verify qualifications, and administer recruiting activities.
Submitting an application does not guarantee employment, an interview, placement, or assignment to a client.
9. Children’s Privacy
Our website and online forms are primarily intended for adults, including parents, guardians, caregivers, professionals, and prospective employees.
Parents or legal guardians may provide information concerning a minor when seeking services on the minor’s behalf.
Children should not independently submit personal or health information through this website without the involvement of a parent or legal guardian.
10. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information under our control.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
11. Data Retention
We may retain information for as long as reasonably necessary for the purposes for which it was collected and as required by applicable legal, clinical, employment, credentialing, contractual, or recordkeeping obligations.
12. Your Privacy Choices
Depending on applicable law and the type of information involved, you may have rights regarding your personal information.
You may contact us to request information about our privacy practices or to make an appropriate privacy-related request.
Different rules may apply to protected health information maintained as part of a healthcare record.
13. External Links
Our website may contain links to websites operated by third parties. The Behavior Change is not responsible for the privacy practices, security, or content of third-party websites.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.
15. Contact Us
For questions regarding this Privacy Policy or our privacy practices, contact:
The Behavior Change
Email: info@thebxchange.com
Phone: 903-251-2988
Website: thebxchange.com